We implement Marketing Cloud Engagement and Marketing Cloud Account Engagement, the product once called Pardot. Your Salesforce records feed the audiences, journeys send the right message at the right step, and consent is checked before anything goes out.
900+ integrations completed · Salesforce partner · We sign BAAs
How the data moves
Leads, contacts, campaigns and the fields that segment them
Synced into Marketing Cloud or Account Engagement, filtered by consent
Emails and steps triggered by what a person does or what changes on the record
Opens, clicks, form fills and opt-outs on the record for your team
Salesforce sells two marketing products. Marketing Cloud Engagement is built for business-to-consumer messaging at volume, with Journey Builder, Email Studio and Contact Builder. Account Engagement, once called Pardot, is built for business-to-business marketing, with prospects, forms, landing pages, scoring and grading. On the free call we look at how you sell and which one fits.
Discovery comes first: your audiences, the messages you send today, the fields that decide who gets what, and where consent is recorded. Then we design the data model. For Marketing Cloud Engagement, that is Marketing Cloud Connect and data extensions fed from Salesforce. For Account Engagement, that is the Salesforce connector, field sync rules and campaign setup.
The build covers the sending setup, templates, journeys or Engagement Studio programs, forms and the automations that update Salesforce. Each journey is tested with test records before it sends to real people.
Consent is part of the design, not an afterthought. Opt-outs and unsubscribes sync both ways, and audiences are filtered on your consent fields before a journey sends.
What's included
A clear view of whether Marketing Cloud Engagement or Account Engagement fits how you sell.
Marketing Cloud Connect or the Account Engagement connector set up, with field sync rules written down.
Data extensions, lists and segments built from your Salesforce fields.
Journey Builder journeys or Engagement Studio programs triggered by actions and record changes.
Branded templates and content blocks your marketing team can reuse.
Account Engagement forms and landing pages that create or update records in Salesforce.
Prospect scoring and grading in Account Engagement, so sales sees who is ready.
Unsubscribes and opt-outs synced with Salesforce, and audiences filtered on consent before sending.
Sender profiles, authenticated sending domains and reply handling.
Campaign results in Salesforce, next to the leads and opportunities they touched.
Your marketers trained on building and sending, and support after launch.
Every system we connect to Salesforce, in one list
CallRail and CallTrackingMetrics native integrations, with recordings and AI call summaries on the lead
Gravity Forms, Jotform and Typeform fills create leads with tracking attached
LiveChat, SnapEngage, Tawk.to and Avochato conversations saved to the lead
Kipu and Sunwave: admissions in Salesforce, clinical in the EMR, kept in step
CollaborateMD, AdvancedMD and HiLite, with insurance payments on the patient
Stripe, PayTrace and PayPal payments recorded on the opportunity
Google Ads, Microsoft Ads, Meta and TikTok leads in, offline conversions out
ActiveCampaign lists and automations that follow Salesforce
Open other systems from the Salesforce record with SSO
Salesforce data in Google Sheets, BigQuery and Looker Studio
No app for it? We build the connection with Apex and the APIs
Book a free call. We look at your audiences, your Salesforce data and your consent rules, and show you how the setup would work.
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
How you market today, the data you have in Salesforce, and which product fits.
Priced by project, not by the hour. You approve the scope before we start.
Connection, audiences, templates and journeys built and tested with test records.
Your first journeys live, your team trained, and support after launch.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Pardot is now called Marketing Cloud Account Engagement and is built for business-to-business marketing. Marketing Cloud Engagement is built for business-to-consumer messaging. Both connect to Salesforce.
Yes. We review the connector, the field sync, your forms and programs, fix what is broken and build from there.
Through Marketing Cloud Connect for Marketing Cloud Engagement, or the Salesforce connector for Account Engagement. We set up which objects and fields sync, and how.
Opt-outs and unsubscribes are synced with Salesforce, and audiences are filtered on your consent fields before any journey sends.
Yes. Email activity, form fills and campaign membership show in Salesforce, so sales sees what a lead has engaged with.
Yes. We work out which edition and add-ons your team needs, and we work with Salesforce reps directly to get you the best price we can.
Yes. Journeys Through Search is a Salesforce partner.
By project, not by the hour. The first call is free, and you get a project quote after it.
