Gravity Forms + Salesforce integrationGravity Forms submissions, straight into Salesforce
Your website forms collect leads, but if they land in an inbox, Salesforce never sees them. We send every Gravity Forms submission into Salesforce when it is submitted, assigned to the right rep or team, so follow-up and reporting run on real data.
- Every Gravity Forms submission created in Salesforce
- Leads assigned to the right rep or team
- Form answers mapped to Salesforce fields for reporting
900+ integrations completed · Salesforce partner · We sign BAAs
- • Form submission
- • Contact details
- • Form answers
- • Lead owner
Form leads stuck outside the CRM
When form fills arrive by email, someone has to type them into Salesforce. Leads wait, fields get skipped, and reports on lead sources and conversion rates miss the forms entirely.
What it does
What the Gravity Forms + Salesforce integration handles
Forms into Salesforce
Each submission is created in Salesforce when the form is submitted, so the CRM stays current.
Lead assignment
Leads go to the right sales rep or team, so they are followed up and not left sitting.
Fields that match
Form answers mapped to your Salesforce fields, including picklists, so leads convert without errors.
Campaigns from form answers
Use what people tell you on the form to build targeted campaigns in Salesforce.
Lead source reporting
Report on lead sources and conversion rates with form leads included.
Custom to your process
Built around how your team works, with other custom features added if you need them.
Try it: connect two systems
Click and drag the blue plug back, then let go to connect Gravity Forms to Salesforce.
AimingData that flows
Gravity Forms + Salesforce integration: what gets sent, field by field
- Form submissionCreated as a lead in Salesforce
- Contact detailsName, phone, email
- Form answersMapped to your Salesforce fields
- Lead ownerThe right rep or team
Five hidden tracking fields on every form, chat and call
First and last click, so you can see what started the journey and what closed it, plus the page the lead converted on.
- Landing page URLFirst click
- Landing page URLLast click
- Referring domainFirst click
- Referring domainLast click
- Converting page URLWhere the lead came in
See your own Gravity Forms + Salesforce map
A free call maps your fields and data flow, so you see exactly what the integration would do before anything is built.
Built for real life
Gravity Forms + Salesforce integration: the hard parts, already solved
Picklist values
Form options matched to Salesforce picklist values, so lead conversion does not fail.
Right page layout
Form leads land on the record type and layout your team works from.
Many forms
Each form mapped on its own, so different forms can carry different fields.
What clients say
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
How the Gravity Forms + Salesforce integration goes live
- 1
Free call
We look at how leads come in today and what you need to see, and where.
- 2
Mapping
Which events, fields and sources carry over, agreed before anything is set up.
- 3
Set up and test
Configured and tested with real calls, forms and messages.
- 4
Go live
Running in the background, with support if anything changes.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Who the Gravity Forms + Salesforce integration is for
- Teams using Gravity Forms on a WordPress site and Salesforce as their CRM
- Sales teams that need form leads assigned and followed up
- Marketing teams that report on lead sources in Salesforce
Gravity Forms + Salesforce integration FAQ
Do leads go to a specific rep?
Yes. Leads can be assigned to the right rep or team in Salesforce.
Can different forms send different fields?
Yes. Each form is mapped on its own.
How is it priced?
By project, not by the hour. The first call is free, and you get a project quote after it.