Journeys Through Search

Behavioral health dashboard consultingDashboards your admissions team can trust, from the first call to discharge

Most treatment centers already have the data. It sits in call tracking, the CRM, the EMR and a few spreadsheets, and the numbers rarely agree. We work out which KPIs your team needs, get the data into one place, and build the dashboards on top.

  • KPIs chosen with you, from 26 we already build for treatment centers
  • Admit and discharge data brought back from the EMR into the CRM
  • Built in Salesforce dashboards, or with our sister company TrussCharts

900+ integrations completed · Salesforce partner · We sign BAAs

Sound familiar?

Why behavioral health dashboards go wrong

The dashboard is the last step. Most of the work is in the data underneath it.

The numbers do not match

Admissions counts admits one way, the EMR another, and the spreadsheet a third. Without admit dates in the CRM, every report is an estimate.

No source on the admit

When calls and forms land without their source, nobody can say which channel, campaign or referral partner sent the patients who admitted.

Too many charts, not the right ones

A dashboard full of totals does not tell a director which rep, shift or day of week needs attention.

Play the admissions game

Can you get them into your bed?

Five calls, one person looking for treatment. Every right move brings them a step closer to your bed. One wrong move and they go to another treatment center, and they do not pick up when you call back.

Another centerYour center
  1. Missed call
  2. Insurance
  3. Program info
  4. Real help
  5. Shift change

Call 1 of 5 · Missed call

Someone calls at 11:40 pm looking for treatment. Every rep is on another line, so the call rings out.

What do you do?

What we build

Where each number comes from

Click through each step to see what a dashboard can show there, and what we set up so it is right.

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Step 1 · Inquiry

Every inquiry counted, with its source

Lead counts are only useful when each call, form and chat lands on a CRM record with the channel and campaign that sent it.

What we build

  • Five hidden tracking fields on every form, chat and call
  • CallTrackingMetrics or CallRail calls logged in the CRM with their source
  • Leads by marketing channel, campaign, form and referral source
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Who it helps

What each team sees

Admissions director

Today's admits, the funnel from lead to bed, and the KPIs for each rep, shift and day of week.

Admissions reps

Their own numbers next to the team's, so coaching starts from the same page.

Business development

Referral sources ranked by admits, with goals vs actual for every month.

Marketing

Leads, opportunities and admits by channel and campaign, and cost per admit by week.

Leadership

Opportunity to admit, month over month, from numbers the CRM and EMR agree on.

The numbers that matter

  • · Lead to Ready for Placement rate
  • · VOB ran to accepted VOB ratio
  • · Ready for Placement to bed rate
  • · Opportunity to admit by rep and channel
  • · Cost per admit by week
  • · Referral sources ranked by admits

KPIs

The behavioral health KPIs we build

26 admissions KPIs in six sections. We pick the ones that fit your center with you, and show each per rep, per shift and per day of week, from your CRM, your call data and your EMR.

Lead to VOB rate

Leads that reach an insurance verification, by rep, to separate lead quality from rep performance.

Leads to Good for Placement rate

Leads that become Good for Placement: financially approved.

Lead to Ready for Placement rate

Leads that reach Ready for Placement (financially and clinically approved), by rep, shift and day of week.

Lead to deal rate

Compared with each rep's own historical average, channel by channel, such as community relations or Google Ads.

Admissions to qualified VOB rate

Split by lead type such as web forms, by lead age, by disposition and by whether the lead ever answered.

Lead status report

Rates for every disposition, such as referred to SAMHSA, Not Relevant, Closed or no insurance card, against peers.

No Services Needed reasons and notes

Why reps mark leads Not Relevant, to check that dispositions are used the right way.

How each treatment center KPI is built →

The real thing

Behavioral health dashboards from real builds

We work with TrussCharts (trusscharts.com), our sister company, to build dashboards on the data we connect. Client names and locations are replaced.

  1. 1Today at a glance

    Calls in queue right now, across the top. Missed calls, admits, and arrivals today. Leads to opportunities to admits, and calls by hour. (client dashboard, names replaced)

  2. 2How many opportunities become admits

    Opportunity-to-admit % by month. A three-month average line. Dips are easy to see. (client dashboard, names replaced)

  3. 3Which channels bring admits

    Leads and opportunities by month. Paid, organic, and referral channels side by side. Opp % and admit % for each channel. (client dashboard, names replaced)

  4. 4Which referral sources send admits

    Every referral source in one table. Leads, opportunities, and admits per source. Conversion rates for each. (client dashboard, names replaced)

  5. 5What each admit costs

    Admits and cost per admit by week. Cost per admit for qualified opportunities. Outbound referrals from PPC leads, tracked too. (client dashboard, names replaced)

  6. 6Admits against goal

    One bar per rep. Green on target, amber and red behind. The goal maths shown in the header. (client dashboard, names replaced)

Systems we connect

Behavioral health dashboard consulting: the systems we connect

What clients say

900+ integrations completed
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
Jason Landver
CEO, Recovery Beach
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
Mike Kwak
On-Site Adjusting
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
Tarra Boggs
EHS & Compliance Operations Manager

How it works

How behavioral health dashboard consulting goes live

  1. 01

    Free call

    We look at your CRM, your EMR and call data, and the questions your admissions director asks every week.

  2. 02

    KPI plan

    We agree on the KPIs, where each one comes from and what has to change in the data first.

  3. 03

    Project quote

    Priced by project, not by the hour. You approve the scope and the quote before we start.

  4. 04

    Build, check and hand over

    Data brought together, dashboards built and checked against the CRM and EMR, then training for the team.

Not sure which numbers to trust?

Book a free call. We look at your CRM, EMR and call data, and sketch the dashboard and KPIs your admissions team would use.

Book a free call →

Behavioral health dashboard consulting FAQ

What does behavioral health dashboard consulting include?

Choosing the KPIs with you, getting call, CRM and EMR data into one place, fixing the fields and stages the numbers depend on, and building and testing the dashboards.

Which EMR data can a dashboard show?

Admit and discharge dates, pre-assessments, insurance outcomes (approved, not approved or pending) and program history, once that data is brought back into the CRM.

We use Salesforce. Do we need a separate dashboard?

It depends. In Salesforce, much of this can live inside Salesforce dashboards, and we build those too. A TrussCharts dashboard suits Zoho CRM or other CRMs, and people who do not have a Salesforce license.

Do we need a data warehouse?

It depends on the case. Some dashboards read straight from the CRM and platform APIs, and others need the data landed in one place first. We tell you which after the free call.

What do Ready for Placement and Good for Placement mean?

Good for Placement means financially approved. Ready for Placement means financially and clinically approved.

How is it priced?

By project, not by the hour. The first call is free, and you get a project quote after it.

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