Microsoft Ads + Pardot integrationMicrosoft Ads campaign data, inside Pardot
Microsoft Ads (Bing) shows clicks. Pardot, now Marketing Cloud Account Engagement, shows how leads engage after the click. We bring the Microsoft Ads data into Pardot, so you can see which ads drive qualified leads and use that data in your follow-up.
- Microsoft Ads data and lead engagement in one place
- See which ads drive qualified leads
- Reports and dashboards of Microsoft Ads results in Pardot
900+ integrations completed · Salesforce partner · We sign BAAs
- • Campaign data
- • Ad performance
Ad data in one tool, lead activity in another
When Microsoft Ads and Pardot are not connected, marketing cannot see which ads produce qualified leads, and nurture campaigns run without knowing what brought the lead in.
What it does
What the Microsoft Ads + Pardot integration handles
Campaign insight
See which Microsoft Ads campaigns produce qualified leads.
Ad spend tied to leads
Connect what you spend in Microsoft Ads to the leads and outcomes in Pardot.
Nurture with ad data
Use ad engagement data in Pardot for more personal and timely follow-up campaigns.
One place for reporting
Ad performance and lead activity together in one platform.
Marketing and sales aligned
Marketing sees the campaigns that work, and sales gets quick access to leads that came from ads.
Reports and dashboards
Custom reports and dashboards in Pardot for campaign performance and lead conversions.
Try it: connect two systems
Click and drag the blue plug back, then let go to connect Microsoft Ads to Pardot.
AimingData that flows
Microsoft Ads + Pardot integration: what gets sent, field by field
- Campaign dataStored with the lead that came from the ad
- Ad performanceFor reports and dashboards in Pardot
See your own Microsoft Ads + Pardot map
A free call maps your fields and data flow, so you see exactly what the integration would do before anything is built.
Built for real life
Microsoft Ads + Pardot integration: the hard parts, already solved
Custom to your setup
The integration is customized to the data and reports your team needs.
Leads handed to sales
Ad-driven leads reach sales with their campaign attached.
What clients say
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
How the Microsoft Ads + Pardot integration goes live
- 1
Free call
We look at how leads come in today and what you need to see, and where.
- 2
Mapping
Which events, fields and sources carry over, agreed before anything is set up.
- 3
Set up and test
Configured and tested with real calls, forms and messages.
- 4
Go live
Running in the background, with support if anything changes.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Who the Microsoft Ads + Pardot integration is for
- Marketing teams running Microsoft Ads with Pardot
- Teams that nurture leads in Pardot and want to know which ads brought them in
- Sales and marketing teams that report on campaigns together
Microsoft Ads + Pardot integration FAQ
Is Pardot the same as Marketing Cloud Account Engagement?
Yes. It is the same product under its newer name.
What can we report on?
Microsoft Ads campaign performance and lead conversions, in custom reports and dashboards in Pardot.
How is it priced?
By project, not by the hour. The first call is free, and you get a project quote after it.