Journeys Through Search

How it works

From the first click to a customer, with nothing lost in between

Calls, forms, chat, your CRM, EMR, billing and ad platforms, connected so every lead is followed up and every report adds up.

The customer journey

Follow one lead from the first click to the ad that found them

Seven stages. We build what makes each one work, and connect them so nothing leaks in between.

1Click

It starts with a click, and we keep where it came from

Someone searches, sees your ad or finds your site. Our first-party tracking records the source, campaign, keyword, landing page and ad click ID, and keeps them with that person all the way to the CRM.

Sponsored · Google
Example Treatment Center: Admissions Open
Insurance accepted. Speak to admissions today.
Saved with the visitor
SourceGoogle Ads
Campaigncampaign_01
Keywordexample keyword
Landing page/admissions/
Click IDkept for later
2Lead types

They reach out however they like

A call, a form, a chat, a text, WhatsApp, an email or a referral. Every one of them is captured with its source attached, so no channel is a blind spot.

Phone callsource ✓
Web formsource ✓
Live chatsource ✓
Text messagesource ✓
WhatsAppsource ✓
Emailsource ✓
Referralsource ✓
Call extensionsource ✓
3CRM

One record in your CRM, not five

Every lead lands in Salesforce, Zoho or your CRM. We match it to anyone already there, so there are no duplicates, assign it to the right person, and set the stage.

Lead · CRM record
Example Person
New inquiry
First contactPhone call
SourceGoogle Ads · campaign_01
Duplicate checkMatched existing contact
Assigned toAdmissions Rep A
LocationLocation 1
4Follow-up

Someone responds, fast

Missed calls trigger alerts and a callback list. Texts, emails and reminders go out on time. AI agents summarize calls and flag leads nobody has touched.

  1. 9:02
    Call missed
  2. 9:02
    Alert sent to the team, added to the callback list
  3. 9:06
    Called back, call logged on the record
  4. 9:40
    Text follow-up with next steps
  5. 9:41
    AI summary of the call added to the record
Example timeline
5Conversion

From inquiry to customer, without re-typing

Insurance checks, intake, admissions, tours or appointments move through clear stages. Your EMR and billing sync both ways with the CRM, so the record stays complete.

Inquiry→Qualified→Insurance approved→Admitted
Senior living: inquiry → tour → deposit → move-in. Practices: inquiry → appointment → visit.
CRM
synced ⇄
EMR
synced ⇄
Billing
synced ⇄
6Reporting

One report across every system

Ad spend, calls, CRM stages, admissions and revenue come together in one dashboard. Cost per lead, per qualified lead and per customer, by channel and campaign.

Leads
412
Cost per lead
$118
Cost per customer
$3,960
Google Ads
Organic
Microsoft Ads
Referrals
Meta Ads
Example numbers
7Back to the ads

Then we tell the ad platforms who became a customer

Outcomes from your CRM go back to Google, Microsoft and Meta as offline conversions. The ad platforms stop chasing clicks and start finding more people like your best customers. The loop closes, and every month gets sharper.

CRM outcome
Example Person · Admitted
Customer
Google Ads
conversion sent
Microsoft Ads
conversion sent
Meta Ads
conversion sent
↺ The ads now bid for more people like this one