Google Ads + Salesforce integrationGoogle Ads data on every Salesforce lead, and sales sent back to Google
Google Ads knows the click. Salesforce knows the sale. We put the keyword, campaign and GCLID on every lead and opportunity, so you can report on what sells, and we send the deals confirmed in Salesforce back to Google Ads as offline conversions.
- Keyword, campaign, ad group, device and GCLID on every lead and opportunity
- Calls, web forms and live chats all carry their Google Ads data
- Deals confirmed in Salesforce sent back to Google Ads as offline conversions
900+ integrations completed · Salesforce partner · We sign BAAs
- • Keyword, campaign and ad group
- • Landing page
- • Network, device, match type and location
- • Ad ID
- • Qualified leads and closed deals
- • Stages you choose
- • Matched by GCLID
Google counts clicks, not customers
Without the integration, Google Ads only sees the form fill or the call. It never learns which leads turned into sales over the phone or by email, so it bids on clicks, and nobody in Salesforce can tell which keywords produce paying customers.
What it does
What the Google Ads + Salesforce integration handles
Google Ads data in Salesforce
Keyword, campaign, ad group, landing page, network, device, match type, location, GCLID and ad ID stored on each new lead and opportunity.
Every way people convert
Call Only ads, calls from the website, web forms and live chats all arrive with their keyword and campaign.
Keyword level ROI
See which keywords and campaigns waste budget and which ones produce revenue.
Landing pages and campaigns
Compare which landing pages and campaigns bring in more conversions.
Reports and dashboards
Google Ads data in Salesforce reports and dashboards, with campaign info on qualified and unqualified leads.
Offline conversions sent back
Sales that happen over the phone or by email after the lead is created are sent back to Google Ads automatically.
Brand vs non-brand
Leads from brand and non-brand campaigns split into their own lead sources.
Try it: connect two systems
Click and drag the blue plug back, then let go to connect Google Ads to Salesforce.
AimingData that flows
Google Ads + Salesforce integration: both directions, field by field
- Keyword, campaign and ad group
- Landing pageThe Google Ads URL parsed into its own fields
- Network, device, match type and location
- Ad ID
- GCLIDStored on the lead and carried to the opportunity
- Qualified leads and closed dealsUploaded as offline conversions
- Stages you chooseFor example an assessment, not only a closed sale
- Matched by GCLIDSo Google credits the click that produced the sale
See your own Google Ads + Salesforce map
A free call maps your fields and data flow, so you see exactly what the integration would do before anything is built.
Built for real life
Google Ads + Salesforce integration: the hard parts, already solved
GCLID in the wrong field
GCLIDs that were mapping to the wrong field, or webforms that were not carrying one, are found and fixed.
GCLIDs in bulk
GCLIDs can be bulk uploaded to Salesforce when a batch of leads needs them loaded at once.
Which conversions to send
You decide which stages count as conversions, and the rules can change as your process changes.
Native integration, API or file
Conversions reach Google Ads through the native Google Ads integration for Salesforce, the API or an uploaded file, depending on how you want it run. When a goal needs more than one Salesforce field, we add a custom field that combines them.
Alerts when something fails
The offline conversion automation sends alert emails, so a failed upload does not go unnoticed.
Checking the numbers
Google Ads and Salesforce compared on a regular upload, and call tracking data checked against Salesforce, so the counts match.
Documented process
How the offline conversions work, written down so your team can check it.
What clients say
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
How the Google Ads + Salesforce integration goes live
- 1
Free call
We look at how leads come in today and what you need to see, and where.
- 2
Mapping
Which events, fields and sources carry over, agreed before anything is set up.
- 3
Set up and test
Configured and tested with real calls, forms and messages.
- 4
Go live
Running in the background, with support if anything changes.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Who the Google Ads + Salesforce integration is for
- Teams running Google Ads with Salesforce as their CRM
- Marketing teams that need revenue per keyword and campaign, not just leads
- Businesses where the sale happens over the phone or by email, after the lead comes in
Google Ads + Salesforce integration FAQ
What Google Ads data ends up in Salesforce?
Keyword, campaign, ad group, landing page, network, device, match type, location, GCLID and ad ID, on each new lead and opportunity.
What is an offline conversion?
A sale that happens after the lead is created, for example over the phone or by email. We send it back to Google Ads, so your bidding learns from sales, not just form fills.
Do calls and chats count, or only forms?
All of them. Call Only ads, website calls, web forms and live chats carry their Google Ads data into Salesforce.
Some of our leads have no GCLID. Can you fix that?
Yes. We have fixed GCLIDs mapping to the wrong field and webforms that were not passing one.
How is it priced?
By project, not by the hour. The first call is free, and you get a project quote after it.