Offline conversion tracking
Offline conversion tracking: tell the ad platforms who became a customer
Ad platforms only see the click. We send what happened next, such as a qualified lead, an assessment, an insured lead or a sale, back from your CRM as offline conversions, so the platforms bid for people who turn into customers.
- ✓ Google Ads, Microsoft Ads and Meta
- ✓ Native integration, API or file
- ✓ The outcome, never patient details
Google Ads
Microsoft Ads (Bing)
Facebook and Instagram
Questions
- What do you send back to the ad platforms?
- The outcome, such as a qualified lead, an assessment, an insured lead or a sale, with the click ID and the time. Diagnosis, treatment and insurance plan details stay in your CRM.
- Which ad platforms?
- Google Ads, Microsoft Ads and Meta (Facebook and Instagram).
- How is it priced?
- By project, not by the hour. The first call is free, and you get a project quote after it.
The real thing
From ad spend to admits
We work with TrussCharts (trusscharts.com), our sister company, to build dashboards on the data we connect. Client names and locations are replaced.
- 1Spend by week
One bar per week. A four-week average line. Big swings stand out. (client dashboard, names replaced)
- 2What each admit costs
Admits and cost per admit by week. Cost per admit for qualified opportunities. Outbound referrals from PPC leads, tracked too. (client dashboard, names replaced)
- 3From spend to cost per admit
One row per facility. Clicks, leads, opportunities, and admits. Cost at every step of the funnel. (client dashboard, names replaced)
Talk through your project
A free call about your integration, your CRM or whatever you are stuck on. Honest advice, even if you never hire us. No obligation.