Journeys Through Search

Salesforce contact segmentationThe right list for every email, event and outreach push, built from your data.

We set up the fields, list views and reports that split your Salesforce contacts the way you market to them: by region, referral partner, alumni status or stage. Then the segment goes to a mass email in Salesforce or a list in ActiveCampaign.

  • Segments by region, partner, alumni status and stage
  • List views and reports reps can use
  • Mass email from Salesforce
  • ActiveCampaign lists that follow Salesforce

900+ integrations completed · Salesforce partner · We sign BAAs

From contacts to a campaign

  1. 1
    Clean and tag

    Addresses tidied, contacts imported, and fields set for region, type and status

  2. 2
    Build the segment

    A list view or report that pulls the right contacts

  3. 3
    Send

    A mass email from Salesforce, or the segment synced to an ActiveCampaign list

How Salesforce contact segmentation works

Segments are only as good as the fields behind them. We add the fields your marketing needs, like region checkboxes, an alumni flag, a contact type for referral partners, or engagement fields, and fill them from the data you already have.

Addresses come first for regional segments. We merge billing and shipping fields, copy the account address down to its contacts where that fits, and backfill zip codes so a region filter catches everyone in it.

From there, list views and reports pull each segment. Reps send a mass email from Salesforce, or the segment syncs to ActiveCampaign so the right automation starts on its own.

What's included

What Salesforce contact segmentation includes

Segment fields

Region checkboxes, contact types, alumni flags and engagement fields on contacts, accounts and opportunities.

Address cleanup

Address fields merged and filled, so regional segments include everyone they should.

Contact imports

Event attendees and prospect lists loaded into Salesforce with the right fields set.

List views

List views for each segment, split between referral partners and individual contacts, with the right visibility for each rep.

Referral partner segments

Business development contacts grouped by account, territory and rep.

Alumni segments

An alumni flag, engagement fields and an alert when someone is marked alumni.

Mass email from Salesforce

Event invites and intro emails sent to a segment from Salesforce.

ActiveCampaign list sync

Stage, status, alumni and discharge fields sent to ActiveCampaign, with subscribe and unsubscribe kept in step.

Works with

All Salesforce integrations

Every system we connect to Salesforce, in one list

Call tracking

CallRail and CallTrackingMetrics native integrations, with recordings and AI call summaries on the lead

Web forms

Gravity Forms, Jotform and Typeform fills create leads with tracking attached

Chat and texting

LiveChat, SnapEngage, Tawk.to and Avochato conversations saved to the lead

EMR

Kipu and Sunwave: admissions in Salesforce, clinical in the EMR, kept in step

Billing and financial

CollaborateMD, AdvancedMD and HiLite, with insurance payments on the patient

Payments

Stripe, PayTrace and PayPal payments recorded on the opportunity

Ad platforms

Google Ads, Microsoft Ads, Meta and TikTok leads in, offline conversions out

Email marketing

ActiveCampaign lists and automations that follow Salesforce

Single sign-on

Open other systems from the Salesforce record with SSO

Reporting

Salesforce data in Google Sheets, BigQuery and Looker Studio

Anything with an API

No app for it? We build the connection with Apex and the APIs

Pulling email lists by hand?

Book a free call. We look at your contacts and the lists you send to, and show you which segments Salesforce can keep up to date for you.

Book a free call →

What clients say

900+ integrations completed
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
Jason Landver
CEO, Recovery Beach
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
Mike Kwak
On-Site Adjusting
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
Tarra Boggs
EHS & Compliance Operations Manager

How it works

How Salesforce contact segmentation works

  1. 01

    Free call

    We look at your Salesforce org and what your team needs from its contact lists.

  2. 02

    Project quote

    Priced by project, not by the hour. You approve before we start.

  3. 03

    Build and test in a sandbox

    Built and tested in a sandbox, away from live data, then deployed to production.

  4. 04

    Train and support

    Your team walked through it, with support for fixes and new requests after go-live.

Working with us

Salesforce contact segmentation FAQ

Can we segment contacts without Account Engagement?

Yes. Fields, list views and reports in Salesforce handle segmentation, and mass email or ActiveCampaign handles the sending.

Can we segment by region?

Yes. We clean up the address fields, backfill zip codes, and add region fields or filters so each region pulls the right contacts.

Can segments sync to ActiveCampaign?

Yes. Stage, status and other fields go to ActiveCampaign so contacts land on the right lists and automations, with unsubscribes kept in step.

Can you import a contact list from an event?

Yes. We load it into Salesforce, match it to existing contacts, and set the fields that put it in the right segment.

Are you a Salesforce partner?

Yes. Journeys Through Search is a Salesforce partner.

How is it priced?

By project, not by the hour. The first call is free, and you get a project quote after it.

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