Microsoft Ads + Pipedrive integrationMicrosoft Ads data in Pipedrive, and sales sent back
Microsoft Ads (Bing) knows which keyword got the click. Pipedrive knows which deal closed. We put the keyword, campaign and click data on every new lead and deal in Pipedrive, and send your sales back to Microsoft Ads as offline conversions.
- Keyword, campaign, ad group and landing page on every new lead and deal
- Leads from Call Only ads, website calls, web forms and live chats
- Offline goals sent back to Microsoft Ads
900+ integrations completed
- • Keyword, campaign and ad group
- • Landing page
- • Network, device, match type and location
- • Ad ID and ad type
- • Offline goals
- • MSCLKID
Clicks in Microsoft Ads, deals in Pipedrive
Microsoft Ads reports clicks, but not which leads became deals. Without the ad data in Pipedrive, you cannot tell which keywords and campaigns are wasting money, and Microsoft Ads never hears about the sales.
What it does
What the Microsoft Ads + Pipedrive integration handles
Keyword level reporting
See which keywords and campaigns are wasting money and which ones produce deals.
Every way people convert
Leads from Call Only ads, calls on the website, web forms and live chats all carry the ad data.
Device, network and more
Device, network, match type, location and ad type shown on each lead in Pipedrive.
MSCLKID and UTM parameters
The Microsoft click ID and UTM parameters captured on each website lead.
Reports and dashboards
We set up the reports, with campaign info on qualified and unqualified leads.
Offline conversions
Sales made by phone or email after the lead is created are sent back to Microsoft Ads.
Try it: connect two systems
Click and drag the blue plug back, then let go to connect Microsoft Ads to Pipedrive.
AimingData that flows
Microsoft Ads + Pipedrive integration: both directions, field by field
- Keyword, campaign and ad group
- Landing page
- Network, device, match type and location
- Ad ID and ad type
- MSCLKID and UTM parametersCaptured with each website lead
- Offline goalsSales by phone or email after the lead is created
- MSCLKIDMatches each conversion to the original click
See your own Microsoft Ads + Pipedrive map
A free call maps your fields and data flow, so you see exactly what the integration would do before anything is built.
Built for real life
Microsoft Ads + Pipedrive integration: the hard parts, already solved
Phone and chat leads
Calls and chats carry the same ad data as form leads.
Leads without a click ID
Only leads with an MSCLKID can be sent back, so the click ID is captured on every way people convert.
Unqualified leads
Campaign info shown on unqualified leads as well, so you see what is not working.
What clients say
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
How the Microsoft Ads + Pipedrive integration goes live
- 1
Free call
We look at how leads come in today and what you need to see, and where.
- 2
Mapping
Which events, fields and sources carry over, agreed before anything is set up.
- 3
Set up and test
Configured and tested with real calls, forms and messages.
- 4
Go live
Running in the background, with support if anything changes.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Who the Microsoft Ads + Pipedrive integration is for
- Teams running Microsoft Ads with Pipedrive
- Sales teams that close deals by phone or email after the lead comes in
- Marketing teams that need keyword and campaign data on every deal
Microsoft Ads + Pipedrive integration FAQ
What data ends up in Pipedrive?
Keyword, campaign, ad group, landing page, network, device, match type, location, MSCLKID and ad ID, on every new lead and deal.
Can sales be sent back to Microsoft Ads?
Yes. With the MSCLKID on the lead, sales after the lead is created are sent back as offline conversions.
How is it priced?
By project, not by the hour. The first call is free, and you get a project quote after it.