Microsoft Ads + Salesforce integrationMicrosoft Ads data on every Salesforce lead
Microsoft Ads (Bing) knows which keyword got the click. Salesforce knows which lead turned into a sale. We put the keyword, campaign and click data on every new lead and opportunity, so you can report on your Microsoft Ads spend from Salesforce.
- Keyword, campaign, ad group and landing page on every new lead and opportunity
- Leads from Call Only ads, website calls, web forms and live chats
- Reports and dashboards of Microsoft Ads data in Salesforce
900+ integrations completed · Salesforce partner · We sign BAAs
- • Keyword, campaign and ad group
- • Landing page
- • Network, device, match type and location
- • Ad ID and ad type
Clicks in Microsoft Ads, sales in Salesforce
Microsoft Ads reports clicks and form fills, but not which of those leads became customers. Without the ad data on the Salesforce record, nobody can tell which keywords and campaigns produce sales and which only produce clicks.
What it does
What the Microsoft Ads + Salesforce integration handles
Keyword and campaign data
Keyword, campaign and ad group stored on each new lead and opportunity in Salesforce.
Every way people convert
Leads from Call Only ads, calls on the website, web forms and live chats all carry the ad data.
Device, network and more
Device, network, match type, location and ad type shown on each lead.
Converting pages
The landing page is stored, so you see which pages and campaigns produce leads.
MSCLKID and UTM parameters
The Microsoft click ID and UTM parameters captured on each website lead, ready for offline conversions.
Reports and dashboards
We set up the reports and dashboards, with campaign info on qualified and unqualified leads.
Try it: connect two systems
Click and drag the blue plug back, then let go to connect Microsoft Ads to Salesforce.
AimingData that flows
Microsoft Ads + Salesforce integration: what gets sent, field by field
- Keyword, campaign and ad group
- Landing page
- Network, device, match type and location
- Ad ID and ad type
- MSCLKID and UTM parametersCaptured with each website lead
See your own Microsoft Ads + Salesforce map
A free call maps your fields and data flow, so you see exactly what the integration would do before anything is built.
Built for real life
Microsoft Ads + Salesforce integration: the hard parts, already solved
Phone leads
Calls from Call Only ads and website calls carry the same ad data as form leads.
Chats
Live chat leads keep the keyword and campaign that brought the visitor in.
Leads that convert to opportunities
The ad data is on the opportunity too, so revenue reports can show the campaign.
Unqualified leads
Campaign info shown on unqualified leads as well, so you see what is not working.
What clients say
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
How the Microsoft Ads + Salesforce integration goes live
- 1
Free call
We look at how leads come in today and what you need to see, and where.
- 2
Mapping
Which events, fields and sources carry over, agreed before anything is set up.
- 3
Set up and test
Configured and tested with real calls, forms and messages.
- 4
Go live
Running in the background, with support if anything changes.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Who the Microsoft Ads + Salesforce integration is for
- Teams running Microsoft Ads with Salesforce as their CRM
- Marketing teams that need keyword and campaign data on leads and opportunities
- Teams that take leads by phone, form and chat
Microsoft Ads + Salesforce integration FAQ
What data ends up in Salesforce?
Keyword, campaign, ad group, landing page, network, device, match type, location, MSCLKID and ad ID, on every new lead and opportunity.
Does it work for phone leads?
Yes. Leads from Call Only ads and calls on the website get the ad data, as well as web forms and live chats.
Can sales be sent back to Microsoft Ads?
Yes. With the MSCLKID on the lead, sales made by phone or email after the lead is created can be sent back as offline conversions. See the offline conversions page.
How is it priced?
By project, not by the hour. The first call is free, and you get a project quote after it.