Google Ads + Zoho CRM integrationGoogle Ads data on every Zoho CRM lead
Your leads land in Zoho CRM, but the keyword and campaign that brought them in stay in Google Ads. We put the Google Ads data on every lead, from calls, forms and chats, and build the Zoho reports that show which campaigns produce qualified leads.
- Keyword, campaign, ad group, device and GCLID on every Zoho lead
- Calls, web forms and live chats all carry their Google Ads data
- Zoho reports on qualified and unqualified leads by campaign
900+ integrations completed · We sign BAAs
- • Keyword, campaign and ad group
- • Landing page and UTM parameters
- • Network, device, match type and location
- • Ad ID
- • Sales after the lead is created
Leads in Zoho, with no idea where they came from
Without the integration, a Zoho lead shows a name and a phone number, not the keyword or campaign behind it. Budget decisions end up based on clicks in Google Ads instead of the leads your team qualifies in Zoho.
What it does
What the Google Ads + Zoho CRM integration handles
Google Ads data in Zoho CRM
Keyword, campaign, ad group, landing page, network, device, match type, location, GCLID and ad ID stored on each new lead.
Every way people convert
Call Only ads, calls from the website, web forms and live chats all arrive with their keyword and campaign.
Lead sources set automatically
Lead source rules in Zoho fill the source from the tracking data, so nobody picks it by hand.
Keyword level ROI
See which keywords and campaigns waste budget and which ones produce qualified leads.
Landing pages and campaigns
Compare which landing pages and campaigns bring in more conversions.
Reports and dashboards
Google Ads data in Zoho CRM reports and dashboards, with campaign info on qualified and unqualified leads.
Try it: connect two systems
Click and drag the blue plug back, then let go to connect Google Ads to Zoho CRM.
AimingData that flows
Google Ads + Zoho CRM integration: both directions, field by field
- Keyword, campaign and ad group
- Landing page and UTM parametersMapped to their own Zoho fields
- Network, device, match type and location
- Ad ID
- GCLIDKept on the lead for offline conversions
- Sales after the lead is createdSent back as offline conversions
See your own Google Ads + Zoho CRM map
A free call maps your fields and data flow, so you see exactly what the integration would do before anything is built.
Built for real life
Google Ads + Zoho CRM integration: the hard parts, already solved
Calls as well as forms
Calls tracked in CallTrackingMetrics come into Zoho with the same campaign data as forms and chats.
Microsoft Ads too
Google Ads and Microsoft Ads data can sit side by side in Zoho, so both are reported the same way.
Qualified and unqualified
Reports show campaign info on leads your team qualified and on the ones it did not.
What clients say
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
How the Google Ads + Zoho CRM integration goes live
- 1
Free call
We look at how leads come in today and what you need to see, and where.
- 2
Mapping
Which events, fields and sources carry over, agreed before anything is set up.
- 3
Set up and test
Configured and tested with real calls, forms and messages.
- 4
Go live
Running in the background, with support if anything changes.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Who the Google Ads + Zoho CRM integration is for
- Teams running Google Ads with Zoho CRM
- Marketing teams that need keyword and campaign data on every lead
- Sales managers who want Zoho reports by campaign, not just by lead source
Google Ads + Zoho CRM integration FAQ
What Google Ads data ends up in Zoho CRM?
Keyword, campaign, ad group, landing page, network, device, match type, location, GCLID and ad ID, on each new lead.
Do calls and chats count, or only forms?
All of them. Call Only ads, website calls, web forms and live chats carry their Google Ads data into Zoho.
Can sales in Zoho go back to Google Ads?
Yes. With the GCLID on the lead, sales made after the lead is created can be sent back to Google Ads as offline conversions.
We also run Microsoft Ads. Can that data come in too?
Yes. Google Ads and Microsoft Ads data can both be stored in Zoho CRM.
How is it priced?
By project, not by the hour. The first call is free, and you get a project quote after it.