Microsoft Ads offline conversions for SalesforceSend Salesforce sales back to Microsoft Ads
Microsoft Ads (Bing) only counts what happens on your website. The sale happens later, by phone or email, in Salesforce. We capture the Microsoft click ID on every lead and send your offline goals back to Microsoft Ads, so it sees which clicks became customers.
- Offline goals sent from Salesforce back to Microsoft Ads
- MSCLKID captured on each lead that converts on the website
- Leads from calls, forms and chats included
900+ integrations completed · Salesforce partner · We sign BAAs
- • Offline goals
- • MSCLKID
- • MSCLKID and UTM parameters
- • Keyword, campaign and ad group
- • Landing page, network, device, match type and location
Microsoft Ads never hears about the sale
A form fill or a call counts as a conversion in Microsoft Ads, but the sale that follows by phone or email stays in Salesforce. Microsoft Ads ends up measuring leads, not customers, and has no way to tell good leads from bad ones.
What it does
What the Microsoft Ads offline conversions for Salesforce handles
Offline goals, sent back
Sales made by phone or email after the lead is created are sent back to Microsoft Ads as offline conversions.
MSCLKID on every lead
The Microsoft click ID and UTM parameters captured on each website lead, so the sale can be matched to the click.
Calls, forms and chats
Leads from Call Only ads, website calls, web forms and live chats carry the click ID.
Campaign attribution
See which campaigns, keywords and ad groups lead to offline conversions, not just to clicks.
Keyword and campaign data
Keyword, campaign, ad group, device and match type stored on each lead and opportunity in Salesforce.
Reports in Salesforce
Campaign info on qualified and unqualified leads, in Salesforce reports and dashboards.
Try it: connect two systems
Click and drag the blue plug back, then let go to connect Microsoft Ads to Salesforce.
AimingData that flows
Microsoft Ads offline conversions for Salesforce: both directions, field by field
- Offline goalsSales by phone or email after the lead is created
- MSCLKIDMatches each conversion to the original click
- MSCLKID and UTM parametersCaptured on each website lead
- Keyword, campaign and ad group
- Landing page, network, device, match type and location
See your own Salesforce + Microsoft Ads map
A free call maps your fields and data flow, so you see exactly what the integration would do before anything is built.
Built for real life
Microsoft Ads offline conversions for Salesforce: the hard parts, already solved
Phone sales
A lead that started with a call or a form and closed over the phone still counts back to the click.
Leads without a click ID
Only leads with an MSCLKID can be matched, so the click ID is captured on every way people convert.
What clients say
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
How the Microsoft Ads offline conversions for Salesforce goes live
- 1
Free call
We look at how leads come in today and what you need to see, and where.
- 2
Mapping
Which events, fields and sources carry over, agreed before anything is set up.
- 3
Set up and test
Configured and tested with real calls, forms and messages.
- 4
Go live
Running in the background, with support if anything changes.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Who the Microsoft Ads offline conversions for Salesforce is for
- Teams running Microsoft Ads with Salesforce as their CRM
- Businesses where the sale happens by phone or email after the lead
- Marketing teams that want Microsoft Ads to measure customers, not form fills
Microsoft Ads offline conversions for Salesforce FAQ
What is an offline conversion?
A sale that happens by phone or email after the lead is created. It is sent back to Microsoft Ads so it counts against the click that produced the lead.
How is the sale matched to the click?
The MSCLKID is captured on each lead from the website and stored in Salesforce, then sent back with the conversion.
How is this different from the Microsoft Ads + Salesforce integration?
That one puts keyword and campaign data on your leads for reporting. This one sends the sales back to Microsoft Ads.
How is it priced?
By project, not by the hour. The first call is free, and you get a project quote after it.