We connect Gravity Forms on your WordPress site to the systems your team works in: Salesforce, Zoho CRM or Pipedrive for leads, ActiveCampaign for email, Velocify for lead routing, and GA4 for conversion tracking. Each form is mapped field by field, with the tracking source attached.
900+ integrations completed
How a Gravity Forms integration works
The form captures the answers plus hidden tracking fields
Each field matched to the right field in the system it goes to
The lead is created, assigned and alerted, with its source for reporting
Gravity Forms collects the lead. The integration decides where it goes next: a lead in your CRM, a contact on an email list, a record in a lead routing tool, or an event in GA4.
Every form carries five hidden fields: first and last click landing page URL, first and last click referring domain, and the converting page URL. That is how each lead keeps the page and campaign that brought it.
Each form is mapped on its own, so a contact form and a PPC landing page form can carry different fields. When a lead goes missing, we trace it from the form to the CRM and fix the cause.
What's included
Submissions created as Salesforce leads, assigned to the right rep, with picklists matched.
Submissions created as Zoho CRM leads with owners, alerts and a lead type set, including PPC forms.
Pipedrive leads with click IDs, keyword, campaign and converting page attached.
Contacts added with tags, lists and scoring set from the form.
Leads sent to Velocify LeadManager with routing and follow-ups set from the form.
Form interactions and submissions sent to GA4 as events, ready to count as conversions.
Five hidden fields for landing page, referring domain and converting page.
Forms checked end to end when leads are not reaching the CRM.
Form fills created as Salesforce leads, assigned to the right rep
Form fills created as Zoho CRM leads, with owners and alerts
Pipedrive leads with click IDs and campaign data
Tags, lists and scoring set from the form
Routing, prioritization and follow-ups from the form
Form events and conversions in GA4
Using Jotform too? See everything we connect it to
Book a free call. We look at your Gravity Forms and where the leads need to go, and trace any that are going missing.
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
We look at your forms, your CRM and what your team needs to see on each lead.
Each form mapped field by field to the system it goes to, agreed before anything is set up.
Configured and tested with real submissions.
Running in the background, with support if anything changes.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
We connect Gravity Forms to Salesforce, Zoho CRM and Pipedrive, and to other CRMs whose API allows it.
Yes. Each form is mapped on its own, so one form can create a CRM lead and another can add a contact to an email list.
Yes. Five hidden fields capture the landing pages, referring domains and converting page on every form.
Yes. We trace the submission from the form to the CRM and fix where it stops.
By project, not by the hour. The first call is free, and you get a project quote after it.
