Gravity Forms + Pipedrive integrationGravity Forms leads in Pipedrive, with the ad that sent them
A form lead without its source cannot tell you which campaigns work. We send every Gravity Forms submission into Pipedrive with its click ID, keyword, campaign and the page it converted on, so you can see what produces leads and send results back to Google Ads.
- Every Gravity Forms submission created in Pipedrive
- GCLID, MSCLKID, keyword and campaign captured on each form fill
- The converting page URL stored with the lead
900+ integrations completed
- • Form submission
- • Contact details
- • Click ID
- • Keyword and campaign
Leads in Pipedrive, but no idea where they came from
When form leads reach Pipedrive without campaign data, you cannot tell good keywords from bad ones. Ad platforms never learn which leads turned into sales, so they keep bidding on clicks.
What it does
What the Gravity Forms + Pipedrive integration handles
Forms into Pipedrive
Each Gravity Forms submission is created in Pipedrive, so no form lead is left in an inbox.
Lead assignment rules
Owners, locations and alerts set in Pipedrive from what the form captures.
Click IDs captured
The GCLID or MSCLKID is captured on every form, ready for offline conversion tracking.
Keyword-level ROI
Keywords and campaigns from paid marketing stored on every form fill.
Pages that convert
The converting page URL tracked on each form fill, so you see which pages produce leads.
Reports and dashboards
Campaign data on qualified and unqualified leads, reported in Pipedrive.
Try it: connect two systems
Click and drag the blue plug back, then let go to connect Gravity Forms to Pipedrive.
AimingData that flows
Gravity Forms + Pipedrive integration: what gets sent, field by field
- Form submissionCreated as a lead in Pipedrive
- Contact detailsName, phone, email
- Click IDGCLID or MSCLKID
- Keyword and campaign
- Converting page URL
Five hidden tracking fields on every form, chat and call
First and last click, so you can see what started the journey and what closed it, plus the page the lead converted on.
- Landing page URLFirst click
- Landing page URLLast click
- Referring domainFirst click
- Referring domainLast click
- Converting page URLWhere the lead came in
See your own Gravity Forms + Pipedrive map
A free call maps your fields and data flow, so you see exactly what the integration would do before anything is built.
Built for real life
Gravity Forms + Pipedrive integration: the hard parts, already solved
Offline goals back to Google Ads
Sales made over the phone or email after the lead is created can be sent back to Google Ads as offline conversions.
Leads that do not arrive
If a form lead does not reach Pipedrive, we trace it and fix the cause.
Many forms
Each form mapped on its own, so different forms can carry different fields.
What clients say
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
How the Gravity Forms + Pipedrive integration goes live
- 1
Free call
We look at how leads come in today and what you need to see, and where.
- 2
Mapping
Which events, fields and sources carry over, agreed before anything is set up.
- 3
Set up and test
Configured and tested with real calls, forms and messages.
- 4
Go live
Running in the background, with support if anything changes.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Who the Gravity Forms + Pipedrive integration is for
- Teams using Gravity Forms on a WordPress site and Pipedrive as their CRM
- PPC teams that need keyword and campaign data on every lead
- Sales teams that want form leads assigned in Pipedrive
Gravity Forms + Pipedrive integration FAQ
Which tracking data comes in with each lead?
The GCLID or MSCLKID, the keyword and campaign, and the page the form was filled on.
Can sales be sent back to Google Ads?
Yes. Offline goals can be sent back to Google Ads using the click ID captured on the form.
How is it priced?
By project, not by the hour. The first call is free, and you get a project quote after it.