Gravity Forms + ActiveCampaign integrationGravity Forms contacts, into the right ActiveCampaign automation
A form submission is only useful if it starts the right follow-up. We send every Gravity Forms submission into ActiveCampaign, tagged and segmented from the answers on the form, so each contact enters the automation that fits them.
- Every Gravity Forms submission created as an ActiveCampaign contact
- Tags, lists and automations set from form answers
- Leads scored or qualified as they come in
900+ integrations completed · Salesforce partner · We sign BAAs
- • Form submission
- • Contact details
- • Tags and lists
- • Score or qualification
Contacts that land in the wrong place, or nowhere
When form data reaches ActiveCampaign untagged, or has to be added by hand, contacts miss the automation meant for them. Fields get messy, duplicates pile up, and marketing cannot tell which forms work.
What it does
What the Gravity Forms + ActiveCampaign integration handles
Automated workflows
Contacts sent into the correct automation when they submit, routed by product interest, service type or anything else you capture.
Clean contact data
Each submission synced the way you want: cleaned, tagged and segmented, without duplicate contacts.
Segmentation from answers
Form responses trigger tags, lists, automations or conditional paths in ActiveCampaign.
Lead scoring
Contacts who meet your criteria, such as location, budget or service category, scored or qualified on the way in.
Sales and marketing aligned
Marketing gets the form insights it needs, and sales gets qualified, segmented contacts.
Reporting set up
Reports and dashboards in ActiveCampaign that show how each form performs and which convert.
Try it: connect two systems
Click and drag the blue plug back, then let go to connect Gravity Forms to ActiveCampaign.
AimingData that flows
Gravity Forms + ActiveCampaign integration: what gets sent, field by field
- Form submissionCreated or updated as a contact
- Contact detailsName, phone, email
- Tags and listsSet from form answers
- Score or qualificationBased on your criteria
Five hidden tracking fields on every form, chat and call
First and last click, so you can see what started the journey and what closed it, plus the page the lead converted on.
- Landing page URLFirst click
- Landing page URLLast click
- Referring domainFirst click
- Referring domainLast click
- Converting page URLWhere the lead came in
See your own Gravity Forms + ActiveCampaign map
A free call maps your fields and data flow, so you see exactly what the integration would do before anything is built.
Built for real life
Gravity Forms + ActiveCampaign integration: the hard parts, already solved
Existing contacts
Submissions from people already in ActiveCampaign are synced without creating duplicates.
Conditional paths
Different answers send contacts down different automations.
Health information
Built for HIPAA where you need it: we sign a BAA, credentials are stored encrypted, and each system only gets the access it needs.
What clients say
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
How the Gravity Forms + ActiveCampaign integration goes live
- 1
Free call
We look at how leads come in today and what you need to see, and where.
- 2
Mapping
Which events, fields and sources carry over, agreed before anything is set up.
- 3
Set up and test
Configured and tested with real calls, forms and messages.
- 4
Go live
Running in the background, with support if anything changes.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Who the Gravity Forms + ActiveCampaign integration is for
- Teams using Gravity Forms on a WordPress site and ActiveCampaign for marketing
- Marketing teams that segment and score leads from form answers
- Healthcare teams that collect protected health information on forms
Gravity Forms + ActiveCampaign integration FAQ
Can form answers decide which automation a contact enters?
Yes. Answers can set tags, lists and conditional paths that start the right automation.
Is it HIPAA compliant?
We build it to HIPAA standards and sign a BAA. Credentials are stored encrypted, and each system only gets the access it needs.
How is it priced?
By project, not by the hour. The first call is free, and you get a project quote after it.