Gravity Forms + GA4 integrationGravity Forms submissions, tracked as GA4 events
Gravity Forms captures the lead, but GA4 needs to be told about it. We set up automated events and variables for form interactions and submissions, so every form fill is counted in GA4.
- Form interactions and submissions sent to GA4 as events
- Automated events and variables, set up for each form
- Submissions ready to mark as conversions
900+ integrations completed · Salesforce partner · We sign BAAs
- • Form interactions
- • Form submissions
- • Event variables
Form fills GA4 does not count
Without events, GA4 sees a page view, not a lead. Old Universal Analytics event tracking does not carry over, so form conversions can quietly drop out of your reports.
What it does
What the Gravity Forms + GA4 integration handles
Automated events
Events and variables created for form interactions and submissions.
Custom events
GA4 custom events for the specific form actions you want to measure.
Conversions you can use
Submission events set up so they can be marked as conversions in GA4.
Custom form data
Room to analyze custom data, such as conversion values or quiz and test results.
Customer journey
Form data used to refine site content and marketing messages.
Rebuilt from UA
Old Universal Analytics events recreated with GA4 parameters.
Try it: connect two systems
Click and drag the blue plug back, then let go to connect Gravity Forms to GA4.
AimingData that flows
Gravity Forms + GA4 integration: what gets sent, field by field
- Form interactionsAs GA4 events
- Form submissionsCan be marked as conversions
- Event variablesSet up per form
Five hidden tracking fields on every form, chat and call
First and last click, so you can see what started the journey and what closed it, plus the page the lead converted on.
- Landing page URLFirst click
- Landing page URLLast click
- Referring domainFirst click
- Referring domainLast click
- Converting page URLWhere the lead came in
See your own Gravity Forms + GA4 map
A free call maps your fields and data flow, so you see exactly what the integration would do before anything is built.
Built for real life
Gravity Forms + GA4 integration: the hard parts, already solved
What you need first
A Gravity Forms license on version 2.5 or higher, and a Google Analytics account on GA4.
No GA4 yet
If you do not have GA4 set up, we can create the account for you.
Old UA events
Event tracking works differently in GA4, so UA events are rebuilt with new parameters.
What clients say
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
How the Gravity Forms + GA4 integration goes live
- 1
Free call
We look at how leads come in today and what you need to see, and where.
- 2
Mapping
Which events, fields and sources carry over, agreed before anything is set up.
- 3
Set up and test
Configured and tested with real records before your team relies on it.
- 4
Go live
Running in the background, with support if anything changes.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Who the Gravity Forms + GA4 integration is for
- Teams using Gravity Forms on a WordPress site
- Marketing teams that report out of GA4
- Anyone whose form conversions are missing from analytics
Gravity Forms + GA4 integration FAQ
What do we need to have in place?
A Gravity Forms license on version 2.5 or higher and a Google Analytics account on GA4. If you do not have GA4, we can create the account.
Will our old UA event tracking still work?
No. Event tracking works differently in GA4, so events are created again using GA4 parameters.
How is it priced?
By project, not by the hour. The first call is free, and you get a project quote after it.