Your ad platforms know the clicks. Your CRM knows the sales. We build Looker Studio dashboards that put them side by side: GA4, Google Ads, Search Console and call tracking next to the leads and deals in your CRM, so you can see what each channel really brings in.
900+ integrations completed · Salesforce partner · We sign BAAs
How the data gets to the dashboard
Your CRM, call tracking, Google Ads, GA4 and Search Console
CRM and call data sent to Google Sheets or BigQuery, where it can be joined
Charts and tables built on that data, shared with the people who need them
Looker Studio is Google's dashboard tool. It connects to GA4, Google Ads, Search Console, Google Sheets and BigQuery, so a traffic report is easy. What it cannot do on its own is tell you which of those visits became a qualified lead or a sale.
That answer lives in your CRM. So we send CRM and call data into Google Sheets or BigQuery first, with the source of each lead kept on the record, and build the dashboard on top. Then cost per lead, cost per qualified lead and sales by channel come from real results, not estimates.
Need a fully custom dashboard hosted for you, outside Looker Studio? Our sister company TrussCharts builds those.
What's included
GA4, Google Ads, Search Console, Google Sheets and BigQuery connected to Looker Studio, plus Bing Webmaster Tools search data where you use it.
Leads, qualified leads and sales from Salesforce, Zoho CRM or Pipedrive sent to Google Sheets or BigQuery, so they sit next to your marketing data.
Calls from CallTrackingMetrics or CallRail sent to GA4 as events and logged in the CRM, so phone leads show up by source.
Ad spend next to CRM results, so you see cost per lead, cost per qualified lead and cost per sale for each channel and campaign.
Search Console queries, pages, clicks and impressions, with branded and non-branded searches reported apart.
Traffic, engagement and GA4 conversions such as form fills, chats and calls.
Colors and layout to match your brand, with the numbers you check first at the top.
Dashboards shared with your team or your clients, and your team shown how to edit them.
Salesforce data in a sheet, ready for Looker Studio
Zoho CRM data in a sheet, ready for Looker Studio
Pipedrive data in a sheet, ready for Looker Studio
Calls sent to GA4 as events
Calls sent to GA4 as events
Our sister company, for fully custom hosted dashboards, including for people without a seat in your CRM or ad accounts
Book a free call. We look at the systems you use, where your data lives, and the numbers you want to see, and give you honest advice on how to get there. No obligation.
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
We look at your CRM, call tracking, ad accounts and GA4, and the questions you want the dashboard to answer.
Priced by project, not by the hour. You approve before we start.
Data sent to Google Sheets or BigQuery, the sources connected, and the dashboard built and checked against your systems.
Shared with your team, and your team shown how to edit it and add to it.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Yes, once the data is somewhere Looker Studio can read it. We send it from Salesforce, Zoho CRM or Pipedrive to Google Sheets or BigQuery, then build the dashboard on that.
It depends on the build. Google Sheets can be enough. BigQuery keeps history and joins several systems, which helps when one dashboard reports across all of them.
Yes. Calls from CallTrackingMetrics or CallRail can be sent to GA4 as events and logged in the CRM, so they show up by source on the dashboard.
It depends on the source. Looker Studio reads from each connection on its own schedule, and some sources, such as Search Console, arrive with a delay.
Yes. Looker Studio dashboards can be shared with your team or your clients, with view or edit access.
For a fully custom dashboard hosted for you, our sister company TrussCharts builds them.
By project, not by the hour. The first call is free, and you get a project quote after it.
