CallTrackingMetrics + GA4 integrationEvery CallTrackingMetrics lead, counted in GA4
GA4 sees clicks and page views, but your leads call, chat, text and fill forms through CallTrackingMetrics. We push those leads into GA4 as events, so your analytics count every lead type.
- Calls, chats, texts and form fills sent to GA4 as events
- All calls, or first-time callers only
- Every lead type in one analytics view
900+ integrations completed · Salesforce partner · We sign BAAs
- • Calls
- • Chats
- • Texts
- • Form fills
GA4 only sees half the story
When calls, chats and texts happen in CallTrackingMetrics, GA4 never hears about them. Campaigns that drive phone leads look weak, and budget moves the wrong way.
What it does
What the CallTrackingMetrics + GA4 integration handles
Call events
Push all calls, or just first-time callers, into GA4 as an event.
Chat events
First-time chatters sent to GA4 as an event.
Text events
First-time text leads sent to GA4 as an event.
Form events
Form fills sent to GA4 as an event.
Conversions you can use
Events set up so they can be marked as conversions in GA4.
One view of every channel
Phone, chat, text and form leads side by side with website behavior.
Try it: connect two systems
Click and drag the blue plug back, then let go to connect CallTrackingMetrics to GA4.
AimingData that flows
CallTrackingMetrics + GA4 integration: what gets sent, field by field
- CallsAll calls or first-time callers
- ChatsFirst-time chatters
- TextsFirst-time text leads
- Form fills
Five hidden tracking fields on every form, chat and call
First and last click, so you can see what started the journey and what closed it, plus the page the lead converted on.
- Landing page URLFirst click
- Landing page URLLast click
- Referring domainFirst click
- Referring domainLast click
- Converting page URLWhere the lead came in
See your own CallTrackingMetrics + GA4 map
A free call maps your fields and data flow, so you see exactly what the integration would do before anything is built.
Built for real life
CallTrackingMetrics + GA4 integration: the hard parts, already solved
First-time vs repeat
Choose whether repeat calls count, so GA4 measures new leads, not every call.
Pick your events
Send only the lead types you want measured.
Marked as conversions
Events are ready to count as conversions in GA4 reports.
What clients say
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
How the CallTrackingMetrics + GA4 integration goes live
- 1
Free call
We look at how leads come in today and what you need to see, and where.
- 2
Mapping
Which events, fields and sources carry over, agreed before anything is set up.
- 3
Set up and test
Configured and tested with real calls, forms and messages.
- 4
Go live
Running in the background, with support if anything changes.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Who the CallTrackingMetrics + GA4 integration is for
- Teams using CallTrackingMetrics for calls, chats, texts or forms
- Marketing teams that report out of GA4
- Anyone whose phone leads are missing from analytics
CallTrackingMetrics + GA4 integration FAQ
Which lead types can be sent to GA4?
Calls (all, or first-time callers only), first-time chats, first-time texts and form fills.
Will repeat callers inflate the numbers?
Not if you send first-time callers only. You choose.
How is it priced?
By project, not by the hour. The first call is free, and you get a project quote after it.