CallRail + GA4 integrationCallRail calls and texts, counted in GA4
Phone leads tracked in CallRail never show up in GA4 on their own. We send calls and texts into GA4 as events, so your analytics show the whole customer journey, online and on the phone.
- Calls and texts sent to GA4 as events
- Call duration, caller location and source carried with each call
- Phone leads next to online behavior in one view
900+ integrations completed · Salesforce partner · We sign BAAs
- • Calls
- • Texts
- • Call details
Phone leads are invisible to GA4
If calls and texts stay inside CallRail, GA4 under-counts the campaigns that drive them. Keywords and ads that produce phone leads look like they do nothing.
What it does
What the CallRail + GA4 integration handles
Call events
Phone calls sent to GA4 as events you can count as conversions.
Text events
Text leads sent to GA4 as events.
Call details
Call duration, caller location and the source of the call carried into GA4.
One customer journey
Online interactions and phone calls viewed together.
Better PPC decisions
See which keywords and ads lead to valuable phone leads, not just clicks.
Cross-channel analysis
Phone conversions compared alongside online conversions.
Try it: connect two systems
Click and drag the blue plug back, then let go to connect CallRail to GA4.
AimingData that flows
CallRail + GA4 integration: what gets sent, field by field
- CallsAs GA4 events
- TextsAs GA4 events
- Call detailsDuration, caller location, source
Five hidden tracking fields on every form, chat and call
First and last click, so you can see what started the journey and what closed it, plus the page the lead converted on.
- Landing page URLFirst click
- Landing page URLLast click
- Referring domainFirst click
- Referring domainLast click
- Converting page URLWhere the lead came in
See your own CallRail + GA4 map
A free call maps your fields and data flow, so you see exactly what the integration would do before anything is built.
Built for real life
CallRail + GA4 integration: the hard parts, already solved
Pick your events
Send only the calls and texts you want measured.
Marked as conversions
Events ready to count as conversions in GA4.
Source kept
The source of each call stays attached, so campaigns get credit.
What clients say
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
How the CallRail + GA4 integration goes live
- 1
Free call
We look at how leads come in today and what you need to see, and where.
- 2
Mapping
Which events, fields and sources carry over, agreed before anything is set up.
- 3
Set up and test
Configured and tested with real calls, forms and messages.
- 4
Go live
Running in the background, with support if anything changes.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Who the CallRail + GA4 integration is for
- Teams using CallRail for call tracking
- Marketing teams that report out of GA4
- PPC teams that need phone leads counted
CallRail + GA4 integration FAQ
What can be sent from CallRail to GA4?
Calls and texts, as GA4 events, with details like call duration, caller location and source.
Can calls count as conversions?
Yes. The events can be marked as conversions in GA4.
How is it priced?
By project, not by the hour. The first call is free, and you get a project quote after it.