Jotform + CallTrackingMetrics integrationJotform leads and calls, side by side in CallTrackingMetrics
Calls are tracked in CallTrackingMetrics, but web forms can end up in an inbox. We send every Jotform submission into CTM with its tracking source, so your team sees form leads and calls together and knows which campaigns brought them in.
- Every Jotform submission sent into CallTrackingMetrics as a form lead
- Tracking source carried with each submission
- Forms and calls from the same person linked in one history
900+ integrations completed · Salesforce partner · We sign BAAs
- • Form submission
- • Contact details
- • Tracking source
- • Form answers
Forms in one place, calls in another
When form fills land in email and calls land in CTM, nobody sees the whole picture. A lead who fills a form and then calls looks like two people, and form leads lose the campaign that produced them.
What it does
What the Jotform + CallTrackingMetrics integration handles
Forms into CTM
Each Jotform submission is created in CallTrackingMetrics as a form lead, next to your calls and texts.
Source tracking, automated
The tracking source travels with the submission, so form leads keep the campaign that produced them.
One history per lead
Form fills and calls from the same person sit together, so follow-up starts with the full picture.
The right CTM account
Forms are routed to the right CTM account or sub-account, and moved cleanly if your accounts change.
Reporting in one place
Form submissions and call activity reported together, without switching tools.
Ready for the CRM
Once forms and calls are together in CTM, they can flow on to your CRM with the source intact.
Try it: connect two systems
Click and drag the blue plug back, then let go to connect Jotform to CallTrackingMetrics.
AimingData that flows
Jotform + CallTrackingMetrics integration: what gets sent, field by field
- Form submissionCreated as a form lead in CTM
- Contact detailsName, phone, email
- Tracking sourceCampaign and source of the visit
- Form answersThe fields your team needs for follow-up
Five hidden tracking fields on every form, chat and call
First and last click, so you can see what started the journey and what closed it, plus the page the lead converted on.
- Landing page URLFirst click
- Landing page URLLast click
- Referring domainFirst click
- Referring domainLast click
- Converting page URLWhere the lead came in
See your own Jotform + CallTrackingMetrics map
A free call maps your fields and data flow, so you see exactly what the integration would do before anything is built.
Built for real life
Jotform + CallTrackingMetrics integration: the hard parts, already solved
Multiple CTM accounts
Forms routed to the right account or sub-account, and rerouted if accounts change.
Same person, two channels
A form fill and a call from the same person kept together.
Many forms
Each form mapped on its own, so different forms can carry different fields.
What clients say
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
How the Jotform + CallTrackingMetrics integration goes live
- 1
Free call
We look at how leads come in today and what you need to see, and where.
- 2
Mapping
Which events, fields and sources carry over, agreed before anything is set up.
- 3
Set up and test
Configured and tested with real calls, forms and messages.
- 4
Go live
Running in the background, with support if anything changes.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Who the Jotform + CallTrackingMetrics integration is for
- Teams using Jotform on their website and CallTrackingMetrics for calls
- Marketing teams that need form leads tied to campaigns
- Call centers that work forms and calls from one queue
Jotform + CallTrackingMetrics integration FAQ
Do form leads keep their source?
Yes. The tracking source is sent with each submission, so form leads show the campaign that produced them.
We have more than one CTM account. Is that a problem?
No. Forms can be routed to the right account or sub-account.
How is it priced?
By project, not by the hour. The first call is free, and you get a project quote after it.