Google Ads calls + CallTrackingMetricsKnow which Google Ads drive phone calls
Call-only ads and call extensions send people straight to the phone, so the click never reaches your website. We connect them to CallTrackingMetrics, so every call is tied to the ad that produced it, and to what happened next.
- Calls from call-only ads and call extensions tracked in CTM
- Each call tied to the campaign and ad that produced it
- Calls connected to outcomes, not just counted
900+ integrations completed · Salesforce partner · We sign BAAs
- • Calls from call-only ads
- • Calls from call extensions
- • Campaign and ad behind each call
Calls from ads that never touch your website
A call from a call-only ad or a call extension skips the website, so normal tracking never sees it. Without call tracking in place, you cannot tell which ads drive calls, or which of those calls were worth anything.
What it does
What the Google Ads calls + CallTrackingMetrics handles
Track calls from every ad
See exactly which call-only ads and call extensions are generating calls.
Campaign-level detail
Calls tied to the campaign and ad behind them, so you know what is working.
Calls linked to forms
Call data linked with form submissions for a complete view of the customer journey.
Real-world outcomes
Online ad interactions connected to what happened after the call: inquiries, appointments, customers.
Smarter spend
Use call data to move budget toward the ads that drive valuable calls.
Call assets kept working
Call assets set up and fixed when they stop tracking correctly.
Try it: connect two systems
Click and drag the blue plug back, then let go to connect Google Ads to CallTrackingMetrics.
AimingData that flows
Google Ads calls + CallTrackingMetrics: what gets sent, field by field
- Calls from call-only ads
- Calls from call extensions
- Campaign and ad behind each call
Five hidden tracking fields on every form, chat and call
First and last click, so you can see what started the journey and what closed it, plus the page the lead converted on.
- Landing page URLFirst click
- Landing page URLLast click
- Referring domainFirst click
- Referring domainLast click
- Converting page URLWhere the lead came in
See your own Google Ads + CallTrackingMetrics map
A free call maps your fields and data flow, so you see exactly what the integration would do before anything is built.
Built for real life
Google Ads calls + CallTrackingMetrics: the hard parts, already solved
No website visit
Calls that never touch your site are still tracked.
Calls and forms together
A call and a form fill from the same person are linked.
Assets that break
Call assets checked and fixed when tracking stops working.
What clients say
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
How the Google Ads calls + CallTrackingMetrics goes live
- 1
Free call
We look at how leads come in today and what you need to see, and where.
- 2
Mapping
Which events, fields and sources carry over, agreed before anything is set up.
- 3
Set up and test
Configured and tested with real calls, forms and messages.
- 4
Go live
Running in the background, with support if anything changes.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Who the Google Ads calls + CallTrackingMetrics is for
- Advertisers running call-only ads or call extensions in Google Ads
- Teams using CallTrackingMetrics for call tracking
- Anyone who needs to know which ads drive valuable calls
Google Ads calls + CallTrackingMetrics FAQ
Can calls from call-only ads be tracked?
Yes. Calls from call-only ads and call extensions are tracked in CallTrackingMetrics and tied to the ad behind them.
Can we see which calls turned into customers?
Yes. Calls can be connected to what happened next, so you judge ads on outcomes, not just call volume.
How is it priced?
By project, not by the hour. The first call is free, and you get a project quote after it.