CASE STUDY 4: TACKLING LACK OF BRANDING ON OUTBOUND CALLER IDS AND AVOIDING "SPAM LIKELY" LABELS

Problem Overview

One of our clients was facing a major problem: their outbound calls were being flagged as "Spam Likely" on recipient phones, especially on T-Mobile devices. This caused a dramatic drop in answer rates, with only about 10% of calls being picked up. After we helped them add proper branding to their outbound caller IDs and registered their numbers with carriers to remove spam labels, their answer rates skyrocketed to 45%. This simple change had an immediate and massive impact on their outbound call success.

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Solution: Fixing Outbound Caller ID Branding and Removing "Spam Likely" Labels

When your calls show as "Spam Likely," your answer rates plummet. Here’s how to fix your outbound caller ID branding and get your numbers removed from spam lists.

A) Test Your Outbound Caller ID on Major Carriers

  • Call phone numbers registered with T-Mobile, Vonage, and AT&T.
  • Ask recipients what shows up on their caller ID. Is it your company name? Just a number? Or "Spam Likely"?
  • Record your results to know which numbers need fixing.

B) Set Proper Caller ID on Local Numbers

  • Only local phone numbers can have a custom outbound caller ID set.
  • Email your phone provider and request they update your outbound caller ID to display your company name (up to 15 characters).
  • This branded caller ID builds trust and improves pickup rates.

C) Remove "Spam Likely" Labels by Registering Your Numbers

  • Register each outbound number as a legitimate business number with major carriers: T-Mobile, AT&T, Verizon.
  • Register proactively, even if your numbers aren’t flagged, to prevent future issues.

D) If Necessary, Replace Problematic Numbers

  • If a number consistently shows as spam and cannot be fixed quickly, consider replacing it with a new outbound number.
  • Meanwhile, continue the registration and removal process for flagged numbers without disrupting outbound calls.

E) Verify Your Fixes and Maintain Regular Testing

  • Use tools like calleridtest.com to check how your caller ID displays on various networks.
  • Regularly test your numbers on T-Mobile, Vonage, and AT&T devices to catch new issues early.
  • Maintain your number registrations as ongoing preventive maintenance.

Benefits You’ll Gain

  • Stronger brand recognition: Customers see your company name, boosting trust.
  • Improved campaign ROI: More answered calls mean more opportunities.
  • Better compliance: Proper registration reduces risk of numbers being flagged in the future.

Services We Offer From This Case Study

  • Spam Label Removal & Number Registration - See more
  • Caller ID Testing & Monitoring - See more
  • Carrier Compliance Management - See more
  • CRM + Phone Integration Setup - See more:

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