The problem
What was going wrong
Critical failures like website downtime, tracking errors and integration breakdowns were found late. By then they had already caused data gaps and lost leads, hurting campaigns and revenue.
What we did
The fix
- 1
Sort alerts by urgency
- Daily: summaries of campaign performance and lead attribution issues
- Hourly: checks on critical integrations such as Google Ads conversions, so a broken data flow is fixed the same day
- Instant: notifications when the website goes down, tracking stops or recurring payments fail
- 2
Monitor the website every minute
Uptime checks every 60 seconds or less (with a tool like UptimeRobot), instant alerts to email or Slack, and a protocol so the team can reboot servers or restore backups right away.
- 3
Check lead source every day
Daily reports flag leads with missing or inconsistent source tracking, so they are investigated before data is lost or misattributed.
The result
The client now sees problems as they happen and fixes them within minutes, keeping reporting accurate and marketing and sales running without long outages.