Rankings and clicks are only half the story. We fix the technical side of your site, get it indexed in Google and Bing, and set up your local listings. Then we track every organic lead into your CRM, so you can see which pages bring in business.
900+ integrations completed · Salesforce partner · We sign BAAs
How SEO connects to your CRM
Pages indexed and found in Google and Bing
The landing page and referring domain stored in a first-party cookie
Form, chat or call sends that data to the CRM in hidden fields
Organic leads reported through to deals, next to Search Console and Bing data
Search Console shows clicks. Your CRM shows deals. Nothing connects the two unless every lead arrives with its source.
So we do both halves. On the site: crawling, indexing, sitemaps, redirects, schema, page titles and speed, in Google and in Bing. On the lead: the first and last landing page, the referring domain and the converting page, captured on every form, chat and call.
Then the reporting is honest. Brand searches are split from non-brand searches, so you can see whether SEO brings in new people, and the CRM shows which pages those leads came from and what they turned into.
What's included
Both set up and verified, your sitemaps submitted, and errors in each one worked through.
IndexNow set up through Bing Webmaster Tools, so new and changed pages are submitted as you publish them.
Pages that are not indexed, stray no-index tags, canonical URLs, robots.txt and crawl errors fixed.
XML and HTML sitemaps that list the pages you want found, with tag, author and category pages taken out where they add nothing.
Redirect chains cleaned up, old URLs pointed to the right new pages, and a 404 page that helps people find their way.
Structured data added to your pages, such as events and authorship, and schema errors in Search Console fixed.
Titles, meta descriptions, H1s, H2s and URLs written around the keywords each page should rank for.
Keyword research per page, gap analysis against your competitors, and a review of their backlinks and yours.
Page speed and caching improved, mobile layouts checked, and images compressed with alt text.
Google Business Profile and Bing Places set up and kept current for each location, the same name, address and phone everywhere, and your site listed in relevant directories.
Titles, headers, images, speed, accessibility, HTML validation and site security checked on a set schedule, so issues are caught.
Organic set as the lead source by rule, the landing page on every lead, and SEO leads reported through to deals.
Search Console and Bing Webmaster Tools data in Looker Studio, with brand and non-brand search side by side.
How organic search becomes a lead source on forms, calls and chats
Split branded and non-branded queries from Google and Bing
Search Console, GA4 and CRM results in one view
Organic leads next to calls, ads and sales
Form fills create leads with the tracking fields attached
First and last landing page, referring domain and converting page on every lead
Typeform leads with their source and click IDs
LiveChat chats as Salesforce leads, with their source attached
Calls logged in the CRM with UTM and source data
Form fills, chats and calls counted as GA4 conversions
Case study: alerts when the site goes down or leads arrive with no source
Free tool: draw how your site, analytics and CRM connect
Every system we connect to Salesforce, Zoho CRM and Pipedrive
Book a free call. We look at your site, Search Console, Bing Webmaster Tools and the lead source in your CRM, and give you honest advice on what to fix first. No obligation.
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
We look at your site, your search data and how leads reach your CRM today.
A quote for the work we agreed on. You approve before we start.
Technical fixes on the site, Search Console and Bing set up, and tracking on every form, chat and call.
Dashboards with brand and non-brand search, and organic leads reported through to revenue in the CRM.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
No. Nobody controls Google or Bing rankings. We fix what stops your pages from being crawled, indexed and understood, and we show you the results in leads, not promises.
In the CRM. Every organic lead arrives with its landing page and referring domain, so you can report organic leads through to deals. Search Console and Bing Webmaster Tools data sit next to it in a dashboard.
People who search for your name already know you. Splitting them shows whether SEO brings in new people, instead of brand demand hiding a drop.
Yes. We set up and verify Bing Webmaster Tools, submit sitemaps, and set up IndexNow, next to Google Search Console.
Yes. Google Business Profile and Bing Places for each location, the same name, address and phone across the web, and the address on your site linked to your profile.
Salesforce, Zoho CRM and Pipedrive, plus other CRMs whose API allows it.
The first call is free. After it, you get a quote for the work we agreed on, and you approve it before we start.
