ActiveCampaign + Zoho CRM integrationZoho CRM and ActiveCampaign, working from the same data
Sales works in Zoho CRM. Marketing sends from ActiveCampaign. We connect them, so campaigns are built on deal stages and CRM fields, and engagement in ActiveCampaign shows up in Zoho where sales can act on it.
- Zoho CRM contacts and deal details consistent in ActiveCampaign
- Zoho leads segmented into targeted ActiveCampaign drip campaigns
- Engagement in ActiveCampaign can create or update deals in Zoho CRM
900+ integrations completed · We sign BAAs
- • Contacts
- • Deal details and stages
- • Segment criteria
- • Engagement
- • Campaign data
Marketing and sales on different lists
Out of the box, the two tools do not share the details your team relies on. Marketing emails without knowing the deal stage, and sales cannot see which leads are engaging with campaigns.
What it does
What the ActiveCampaign + Zoho CRM integration handles
Unified customer data
Contact information and deal details kept consistent in both platforms, so marketing and sales see the same customer.
Personalized marketing
Deal stages and other Zoho CRM data used to tailor email campaigns.
Lead nurturing and drip campaigns
Leads in Zoho CRM segmented on the criteria you set, with targeted drip campaigns triggered in ActiveCampaign.
Automated workflows
When a lead reaches the engagement level you set in ActiveCampaign, an automation can create a deal in Zoho CRM or update its stage.
Reports in Zoho CRM
ActiveCampaign data in Zoho CRM reports and dashboards, with campaign info on qualified and unqualified leads.
Try it: connect two systems
Click and drag the blue plug back, then let go to connect ActiveCampaign to Zoho CRM.
AimingData that flows
ActiveCampaign + Zoho CRM integration: both directions, field by field
- ContactsMapped field by field
- Deal details and stagesFor segments and personalization
- Segment criteriaWhich leads enter which drip campaign
- EngagementCan create a deal or update its stage
- Campaign dataFor Zoho CRM reports and dashboards
See your own Zoho CRM + ActiveCampaign map
A free call maps your fields and data flow, so you see exactly what the integration would do before anything is built.
Built for real life
ActiveCampaign + Zoho CRM integration: the hard parts, already solved
Pick your segments
You choose which leads go to which campaign, agreed in the mapping before anything is set up.
Your engagement threshold
You decide what level of engagement should create or move a deal in Zoho CRM.
Contact data kept secure
ActiveCampaign offers a BAA. We sign a BAA, credentials are stored encrypted, and each system only gets the access it needs.
What clients say
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
How the ActiveCampaign + Zoho CRM integration goes live
- 1
Free call
We look at how leads come in today and what you need to see, and where.
- 2
Mapping
Which events, fields and sources carry over, agreed before anything is set up.
- 3
Set up and test
Configured and tested with real records before your team relies on it.
- 4
Go live
Running in the background, with support if anything changes.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Who the ActiveCampaign + Zoho CRM integration is for
- Teams using Zoho CRM for sales and ActiveCampaign for email
- Marketing teams that want campaigns based on deal stage
- Sales teams that want to know which leads are engaging
ActiveCampaign + Zoho CRM integration FAQ
Does it sync both ways?
Contacts and deal data go from Zoho CRM to ActiveCampaign, and engagement in ActiveCampaign can create or update deals in Zoho CRM.
Can we add our own rules?
Yes. Segments, triggers and fields are mapped to how your team works.
How is it priced?
By project, not by the hour. The first call is free, and you get a project quote after it.