Typeform + Salesforce integrationTypeform submissions as Salesforce leads, with the source attached
A Typeform answer sitting in an inbox does not help your sales team or your reports. We send every submission into Salesforce as a lead, mapped field by field, with the tracking data that shows where it came from.
- Every Typeform submission created as a lead in Salesforce
- Tracking URLs, keywords and campaigns captured on each form fill
- GCLID and MSCLKID stored for offline conversion tracking
900+ integrations completed · Salesforce partner · We sign BAAs
- • Form submission
- • Contact details and answers
- • Tracking fields
- • Keyword and campaign
Form answers that never reach the CRM
Out of the box, Typeform does not carry campaign data into Salesforce. Leads arrive without their source, a broken webhook can stop leads being created without anyone noticing, and nobody can tell which campaigns or pages produce real leads.
What it does
What the Typeform + Salesforce integration handles
Leads created in Salesforce
Each submission becomes a Salesforce lead, with the answers mapped to the fields your team uses.
Tracking on every form
Tracking URL fields captured on each Typeform, and audited so none of your forms miss them.
Keyword level ROI
Keywords and campaigns from paid campaigns stored on every form fill.
Converting pages
The page each form was filled on is tracked, so you see which pages produce leads.
Offline conversions
The GCLID or MSCLKID is captured on every form, so sales after the lead is created can be sent back to the ad platforms.
Lead assignment rules
Automation in Salesforce from the form: alerts, locations or lead owners.
Reports and dashboards
Typeform data in Salesforce reports and dashboards, with campaign info on qualified and unqualified leads.
Try it: connect two systems
Click and drag the blue plug back, then let go to connect Typeform to Salesforce.
AimingData that flows
Typeform + Salesforce integration: what gets sent, field by field
- Form submissionCreated as a lead in Salesforce
- Contact details and answersMapped field by field
- Tracking fieldsFirst and last landing page, first and last referring domain, and the converting page
- Keyword and campaign
- GCLID / MSCLKIDFor offline conversion tracking
Five hidden tracking fields on every form, chat and call
First and last click, so you can see what started the journey and what closed it, plus the page the lead converted on.
- Landing page URLFirst click
- Landing page URLLast click
- Referring domainFirst click
- Referring domainLast click
- Converting page URLWhere the lead came in
See your own Typeform + Salesforce map
A free call maps your fields and data flow, so you see exactly what the integration would do before anything is built.
Built for real life
Typeform + Salesforce integration: the hard parts, already solved
Leads that stop arriving
Webhook and mapping errors that stop leads being created in Salesforce are found and fixed.
Missing tracking fields
Forms checked for missing tracking URL fields, and fixed where submissions were not carrying them.
New forms
Each new Typeform gets its own mapping to Salesforce, with tracking added.
Spam
reCAPTCHA v3 can be added to a Typeform to keep spam out of Salesforce.
Documented mapping
Which form fields go to which Salesforce fields, written down so your team can check it.
What clients say
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
How the Typeform + Salesforce integration goes live
- 1
Free call
We look at how leads come in today and what you need to see, and where.
- 2
Mapping
Which events, fields and sources carry over, agreed before anything is set up.
- 3
Set up and test
Configured and tested with real calls, forms and messages.
- 4
Go live
Running in the background, with support if anything changes.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Who the Typeform + Salesforce integration is for
- Teams using Typeform on their website and Salesforce for leads
- Marketing teams that need form leads tied to keywords and campaigns
- Teams running Google Ads or Microsoft Ads that want offline conversions from form leads
Typeform + Salesforce integration FAQ
Do form leads keep their source?
Yes. Tracking URLs, keyword and campaign data are captured on each submission and stored on the Salesforce lead.
Can form leads be used for offline conversions?
Yes. The GCLID or MSCLKID is captured on every form, so sales that happen after the lead is created can be sent back to the ad platforms.
Our Typeform leads stopped showing up in Salesforce. Can you fix it?
Yes. We have fixed broken Typeform webhooks and mapping errors that stopped leads being created.
How is it priced?
By project, not by the hour. The first call is free, and you get a project quote after it.