We build ad spend attribution dashboards that put Google Ads and Meta spend next to the leads, admits and customers in your CRM. You see cost per admit or cost per customer by week and by ad account.
900+ integrations completed · Salesforce partner · We sign BAAs
How ad spend meets CRM outcomes
Google Ads and Meta spend pulled from their APIs, by account, campaign and day
Hidden fields on every form, chat and call tie each lead to its click and campaign
Admits and customers counted from the CRM, not from ad platform guesses
Cost per lead, per admit or per customer, by week and by ad account
Ad platforms report clicks and form fills. They do not know who admitted or became a customer. The CRM does. An ad spend attribution dashboard brings the two together, so cost per admit is based on outcomes your team confirmed.
Every form, chat and call carries five hidden fields: first and last click landing page URL, first and last click referring domain, and the converting page URL. With those on the lead, each admit or customer ties back to its campaign. Google Ads is broken down by campaign, ad group, keyword and device, and Meta by campaign, ad set, ad and placement.
CRM-confirmed outcomes can also be sent back to the ad platforms as offline conversions, so bidding learns from admits instead of form fills. For healthcare, only the outcome is sent, not diagnosis or treatment.
What's included
Spend for each Google Ads and Meta account side by side.
Spend divided by CRM-confirmed admits or customers, week by week.
Leads, admits and cost by campaign, ad group, keyword and device.
Leads, admits and cost by campaign, ad set, ad and placement.
Where the money goes and where leads drop off before they admit.
Each keyword's share of spend in each Google Ads account, next to what it brought in.
CRM-confirmed outcomes sent back to Google Ads and Meta.
The real thing
We work with TrussCharts (trusscharts.com), our sister company, to build dashboards on the data we connect. Client names and locations are replaced.
One bar per week. A four-week average line. Big swings stand out. (client dashboard, names replaced)
Admits and cost per admit by week. Cost per admit for qualified opportunities. Outbound referrals from PPC leads, tracked too. (client dashboard, names replaced)
One row per facility. Clicks, leads, opportunities, and admits. Cost at every step of the funnel. (client dashboard, names replaced)
Campaign, ad group, keyword and device, with TrussCharts
Campaign, ad set, ad and placement, with TrussCharts
CRM outcomes sent back to the ad platforms
Hidden fields that tie each lead to its click
Salesforce, Zoho CRM or another CRM whose API allows it
Our sister company, for custom hosted ad spend dashboards
Book a free call. We look at your ad accounts and CRM, and sketch the ad spend attribution dashboard that shows cost per admit.
The JTS team are extremely knowledgeable when it comes to advertising attribution and maximizing the potential of customer and leads. They know software extremely well, and how all the pieces fit together perfectly. I highly recommend his services to anyone looking to streamline their technology and maximize their sales potential.
I have been thoroughly impressed with the results. JTS team expertise in systems and software integration has given me clear and concise reports, they help me also with generating qualified leads, has been instrumental in driving my business forward. Thank you for everything you have done for my business.
For the past five years, Journeys Through Search has been an incredible marketing company to assist in our PPC, web development and support. Quick responses, vast knowledge and marketing creativity made them such a value add to our organization.
How it works
We look at your ad accounts, your CRM and how leads are tracked today.
Priced by project, not by the hour. You approve before we start.
Hidden fields on forms, chats and calls, ad platform APIs connected, outcomes set in the CRM.
The dashboard built and checked against the ad accounts and the CRM, then handed over with training.
Working with us
US and overnight hours
Our teams cover all hours, so work keeps moving after your day ends.
AI agents in the workflow
We use AI agents in development and content creation, on a HIPAA-compliant Claude Enterprise license, so builds move faster.
900+ integrations completed
We have done this before, and it shows in how we plan and test.
Free call first
Honest advice before any work starts, even if you never hire us.
Google Ads, by campaign, ad group, keyword and device, and Meta, by campaign, ad set, ad and placement.
From the CRM. The dashboard counts admits and customers your team confirmed, not conversions the ad platform reports.
Yes. CRM-confirmed outcomes can be sent back as offline conversions. For healthcare, only the outcome is sent.
It depends. In Salesforce, much of this can live inside Salesforce dashboards, and we build those too. A TrussCharts dashboard suits Zoho CRM or other CRMs, and people who do not have a Salesforce license.
It depends on the case. Some dashboards read straight from the CRM and platform APIs, and others need the data landed in one place first. We tell you which after the free call.
By project, not by the hour. The first call is free, and you get a project quote after it.
